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Terms of use

Updated 12 October 2026

These terms apply between you and Nuno Labs Pty Ltd (“falatu”, “we”) when you create an account or use falatu.ai. By using the service, you agree to them and to our Privacy policy.

The service

falatu automatically answers comments and messages on your business's Instagram, according to the automations you set up. WhatsApp comes later. We use Meta's official integrations.

falatu is not affiliated with, sponsored or endorsed by Meta, Instagram or WhatsApp. The service depends on Meta's APIs and rules, which can change, restrict features or go down without notice. We may adjust features to keep up with those changes.

Your account

  • You must be 18 or older and use falatu for a business or professional activity.
  • Keep your details accurate and your password secret. You are responsible for what happens in your account, including by team members you invite.
  • Tell us right away at hello@falatu.ai if you suspect unauthorised access.

Your Instagram and WhatsApp accounts

  • You may only connect accounts that are yours or that you are authorised to manage.
  • By connecting, you authorise us to read comments and messages and to send replies on your business's behalf, according to the automations you turn on.
  • You remain bound by Meta's, Instagram's and WhatsApp's terms and policies. If Meta limits or blocks your account, that is outside our control.

Acceptable use

Don't use falatu to:

  • send spam or messages people didn't ask for, or get around the 24-hour window and other Meta messaging limits;
  • deceive, harass, discriminate against or threaten people;
  • sell or promote illegal products or services, or content that infringes others' rights;
  • collect people's data for purposes they wouldn't expect, or resell that data;
  • attack, overload, copy or reverse-engineer the service, or resell access without an agreement with us.

Features such as the follower check must be used in line with Meta's policies. We may suspend automations that break these rules.

Your content and your followers' data

The content you create (automations, texts, links) stays yours. You give us permission to use it only to provide the service.

For data about the people who talk to your business, you are the controller and falatu is the processor: we handle that data only to provide the service and on your instructions, under these terms and the Privacy policy, which serve as our data processing agreement. You are responsible for having a legal basis to talk to these people and for telling them, in your own privacy policy, that you use automation tools. If someone asks to access or delete their data, we help you respond.

AI replies

When the AI feature is on, replies are generated automatically from what you entered and may contain mistakes. You are responsible for setting up, reviewing and correcting the information, and shouldn't use automatic replies for medical, legal, financial or other regulated advice.

Plans and payment

  • Plans and prices in Brazilian reais are on falatu.ai. The Free plan has usage limits. When a plan says “unlimited”, fair use applies: we may limit abnormal volumes that harm the service or break Meta's limits.
  • Paid plans are charged in advance, monthly or yearly, and renew automatically until you cancel.
  • You can pay with Pix (Pix Automático, authorised in your bank app) or card. With Pix, the price shown already includes IOF. With an international card, your bank may charge IOF and a currency fee on its own.
  • Payments are processed by Stripe and EBANX. Your bank statement may show the charge as EBANX.
  • If a charge fails, we retry for a few days. If it still fails, your account moves to the Free plan.
  • If we change your plan's price, we give at least 30 days' notice; the change applies from your next renewal.

7-day guarantee and cancellation

  • The first time you buy a paid plan, if you change your mind within 7 days, we refund 100%. Just ask in the app or at hello@falatu.ai.
  • After that, you can cancel any time, with no fee. Your plan runs until the end of the period already paid and doesn't renew. We don't refund partial periods, except where the law requires it.

Suspension and termination

We may suspend or close accounts that break these terms, stop paying or put the service, Meta or other people at risk. Where possible, we warn you first and give you a chance to fix it.

You can close your account at any time. After closing, you have 30 days to ask for a copy of your data; then we delete it as described in the Privacy policy.

Availability

We work to keep falatu running all the time, but failures, maintenance and outages can happen, including Meta's. We don't guarantee the service will be uninterrupted or that every message will be answered.

Intellectual property

The falatu brand, website, app and software are ours. These terms don't transfer any rights to them beyond using the service.

Liability

The service is provided as is. To the extent the law allows, we are not liable for lost profits, lost sales, indirect damages, or acts of Meta or other third parties. Our total liability is limited to the amount you paid us in the 12 months before the event.

Nothing in these terms limits rights the law gives you that can't be excluded by contract, such as those under Brazil's Consumer Protection Code, where it applies, and the Australian Consumer Law.

Governing law

These terms are governed by the laws of New South Wales, Australia. If you are a consumer in Brazil, you keep the protections of Brazilian law and the right to bring a claim where you live.

Changes to these terms

If we change something important, we tell you by email or in the app at least 30 days in advance. If you keep using falatu after that, the new terms apply. If you don't agree, you can cancel.

Contact

Nuno Labs Pty Ltd, Sydney, NSW, Australia. hello@falatu.ai